Practitioner Business Lab

A 12-week Business + Clinical Mastery Mentorship for functional and integrated practitioners, health coaches, and FDNs who want to grow a profitable online practice without burnout or guesswork.

You became a practitioner to help people and make an impact, not to spend hours staring at tech systems, overthinking what to say, or feeling paralyzed by everything you “should” be doing. You want to get better results for your clients, beyond nutrition and supplement recommendations, but don’t know where to start or how to turn your expertise into a thriving business.

Practitioner Business Lab (PBL) fixes that. We guide you step by step through marketing, messaging, systems, pricing, and client enrollment so you can finally focus on what matters: helping clients transform their lives while building a sustainable, profitable practice.

In 12 weeks, we'll show you how to:

• Get real client results beyond basic protocols – Move past generic nutrition and supplement plans. Learn to use advanced tools like peptides, bioregulators, functional testing, and targeted coaching frameworks, with real-world case studies that show how to get measurable results even for your toughest, most complicated clients, and turn those wins into powerful testimonials.
• Attract clients who are ready to invest – Stop chasing leads or discounting your value. We’ll help you define your ideal client, create messaging that resonates and converts, and position you as the expert your clients are actively searching for.
• Build a business that works for you – Learn how to package and bundle your offers into irresistible courses, group coaching, or one-on-one programs. Set up seamless onboarding and tech systems that save time instead of creating overwhelm, so your practice can run smoothly while you focus on helping clients.
• Stand out online – Streamline your social media and content so you can batch, repurpose, and save time and mental energy. Increase engagement, attract hand-raisers (people ready to work with you), and define a clear, optimized Instagram bio so clients can find you and take action. Launch your first lead magnet to attract fresh, qualified leads, and know exactly what to say in your messaging to capture attention, build trust, and convert prospects into paying clients.

What You’ll Walk Away With:

• A confidently-priced offer you can sell without hesitation, whether it’s 1:1 coaching, a group program, a digital product or course, or a custom package designed for your clients.

• Step-by-step systems to consistently attract and convert clients, including client intake flows, automated follow-ups, and onboarding processes

• Your first lead magnet and email list launched, with templates and workflows so you can start generating qualified leads immediately

• Messaging and copy that positions you as an authority in your niche and gets prospects saying “yes,” including social media frameworks 

• Clinical frameworks and case-study tools to confidently handle even your most complex clients and turn results into powerful testimonials

• A repeatable strategy for content creation, so you can batch, repurpose, and post consistently without burnout, driving engagement and attracting “hand-raiser” clients

• Clarity on who you serve and your ideal client, so every marketing effort is focused and effective (aka speaking to "your people") 

How It Works:

• 12-week, high-touch mentorship container
• 6 live coaching calls (bring your complicated cases + business questions!)
• Private practitioner community where you can ask questions, brainstorm strategies, and get ongoing support from peers who understand your challenges
• Templates, frameworks, and systems you can copy + implement (no need to reinvent the wheel – we gotchu!) 
• Clinical frameworks and case-study tools for better client results to build social proof + credibility
• Step-by-step guidance for marketing, social media, messaging, and signing clients